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Today's word on journalism

Tuesday, December 12, 2006

Final Exam Week Edition 2: Ethnocentrism. . . .

"More powerful than all poetry,
More pervasive than all science,
More profound than all philosophy,
Are the letters of the alphabet,
Twenty-six pillars of strength,
Upon which our culture rests."

--Olof Gustaf Hugo Lagercrantz, Swedish author and critic (1911-2002) (Thanks to alert WORDster Steve Marston)


It's Chai time!

By Jessica Alexander

November 6, 2006 | Pacific Chai mix, top shelf, coffee aisle at Smith's: About $3

Cup of pumpkin spiced chai from the café at Borders: Breaking bank at almost $4!

The warm feelings that entwine your body when you take that long sip of sweet creaminess: Priceless.

Chai is just another word for tea. This is not just any kind of tea; this is Christmas in a cup. Or, that's how it's been described to me before, and I cannot help but agree.

What's this about chai you say? This latest craze? Well, chai has been savored for centuries, supposedly centuries in India and other Asian countries. It is made from a base of strong black tea flavored with "warm" spices. You know, spices such as cinnamon, cardamom, ginger, peppercorn and cloves. But that's not all. You can add nutmeg, chocolate, vanilla and licorice! Such a variety! And then when you add steamed milk, you cannot help but go back to your childhood days of sitting in front of the fireplace with your warm cocoa and watching the twinkling Christmas tree lights beside you.

With specialty coffees, lattes and caramels-in-liquid form, a.k.a. Starbucks, rampaging all across the United States, chai seems to fit quite well in the bunch. However, with our wallets running empty and our taste buds yearning for more, options are running low. It would seem the best money-saving college-student option would be to head on over to the grocery store and pick up that canister of powdered bliss, and make your own chai at home. Right? Well, drinking a cup of chai is a little more involved than popping a package in the microwave and splashing marshmallows in it. Chai is an experience, and if you want to get it right, certain procedures must be followed.

OK, not really. I guess I'm just biased! I wouldn't call myself a chai connoisseur, but I do know what is good and what is not. So is it worth it to get the powdered stuff on the store shelf, or is it just better to fork up the dough and take in the experience? Let's take a look.

First of all, there is nothing like a good steaming cup of chai that was made by the adorable barista behind the counter:
-- It's so creamy and frothy!
-- You don't have to measure out the perfect amount of powder to get it just right.
-- You are supporting our economy by paying almost $4 for the darn thing.
-- Plus, you are helping that adorable barista earn a living -- talk about generous!
-- You get that cool hand protector.
-- If you ask a friend to go with you, you can socialize and stimulate your mind.
-- You look hip in that cool little café, so mysterious yet intriguing to onlookers.

Now, all of these are great reasons to go out and buy that magnificent cup of chai. But, what about taking it easy at home? There are perks to having a cup at your discretion during any time of the day:
-- You can have it in the morning, at noon and at night -- you get that comfort-of-your-own-home feeling, like the home workout gym commercials you see at three in the morning while you're eating a gallon of ice cream.
-- You only have to pay $3 for 13 cups of chai, talk about a deal!
-- You can experiment with the chai. Frozen chai, blended berry chai, chai shakes -- the list can go on and on.
-- You can invite over a good friend, sit in front of the fireplace (if you have one) and have pillow talk.

So, there you have it folks. The extensive list of reasons why chai is great! Personally, however, I would rather go out and get that steaming cup of perfection with a good friend and enjoy the atmosphere. Although I do appreciate the times when I can make chai for myself first thing in the morning, or for a late-night snack, I believe it's all about balance! I can't make that perfect blend of chai myself, so I pay someone else to do it for me. And, sometimes I'm too lazy to put throw on shoes and a coat, so I cozy up on my couch with the next best thing.

NW
RB

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