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Today's word on journalism

Wednesday, December 7, 2005

Would you pay extra for newspapers without holiday ads?

"I would, any time of the year. . . . That's not what I'm paying for; it's just as gratuitous as the ads they now run in movie-houses or telemarketers using your fun to spin their tales. No wonder newspaper readership is down: Before you can read it, you have to weed it."

--Jim Snyder, veteran network newsman, 2005

Diet pills are effective but they're 'legal speed' with major side effects

By Jon Perry

November 14, 2005 | Do you want to be physically fit, attractive, and extremely appealing to the opposite sex? Are you ready to experience serious weight loss? Do you want the benefits of exercising without actually exercising? Diet pills are the answer!

If you watch TV, use the Internet, or read magazines you have probably been exposed to advertisements for Zantex3. They feature short, intense ads pushing the idea of a pill perfect for people who want to lose weight quickly. Maybe you're the type that immediately picks up the phone and calls the flashing 1-800 number, or maybe you wonder how crap like this makes it onto your TV. Your first instinct could tell you to stay away from these pills, but then you feel your belly hanging over your belt buckle or your butt squeezed into once-baggy jeans, and think, Is this the answer? The question then is whether the product really works, and if so, what makes it so special.

Zantex3.com claims it is America's hottest new "superpill" and it is perfect for anyone who is serious about rapid, sustained weight loss and extreme energy. The ad also claims it provides 546 percent more weight loss than the leading ephedra-based diet pill, and claims the average weight loss of users is 11.2 pounds in just over 6 weeks. Sounds like a good deal. After all, it is five times more effective than ephedra, a supplement the government opted to ban in 2003 because they felt it put users at "an unreasonable risk of illness or injury," said Food and Drug Administration Commissioner Mark McClellan.

Another study done by the National Institutes of Health associated ephedra with higher risks of heart palpitations, tremors, and insomnia. Another study published in the Journal of Neurology found the rate of strokes among ephedra users was higher than in nonusers. Five times more effective than ephedra -- what a way to advertise.

So what makes Zantrex3 so effective? The pill is packed with caffeine, ginseng, and a list of other ingredients that speed up metabolism, help decrease appetite, and create a big upper for users. Each serving (2 pills) has 320 mgs of caffeine. Zantex3 suggests, for maximum weight loss, users take three servings a day. To put this into perspective, a 12-ounce can of Pepsi has 37 mgs of caffeine. This is equivalent to drinking 25 cans of cola a day! Keep in mind caffeine is only one of the stimulants in the pill. Other ingredients are Guarana, Maca Root, Cocoa Nut, Damania, and nine other ingredients the average consumer probably knows little about.

Can a pill with so many ingredients help consumers lose weight and not make them sick? At evitamins.com a customer can purchase, research, and review products. Out of the last 50 comments posted about Zantex3, 15 reported weight loss, 15 reported energy boosts, and 23 reported side effects including shortness of breath, headaches, chest tightness, diarrhea, nausea, and a couple users even reported finding blood in their stool. Some of the people posted they experienced the side effects but admitted they still continued to use the product.

"Zantrex-3 combined with exercise and a diet program; I lost 20 pounds in two months. It was the most horrible three months of my life. My anxiety level was at an all time high. I felt like everything was dark and negative, even if it wasn't. I had the worst tremors. I had diarrhea and nausea all the time," posted Lori Brown.

Brandon Greenberg, who posted a message at ultimatefatburner.com, reported he had taken Zantex3 for weight loss. "I attempted to take this pill on 2 separate occasions and was instantly thrown into a panic attack, a vicious sweat, and an itching rash brought on by the niacin. My throat closed up and my heart raced. If I did not have an emergency 1mg Klonopin in the house, I am certain that I would have gone to the hospital."

Other people say they use the pill for energy. "I usually will bring 5 or 6 pills to work and eat one every 3-4 hours," said Angie, an employee at a factory on 600 West in Logan. "I will give the other pills to my co-workers when they are feeling tired and need a little boost." When asked if she takes the pill to lose weight she replied, "It's a plus, but I use it more for the energy it gives me."

People who know fitness view these products as scams because they are aware losing weight and being fit takes exercising and eating right. They are aware of how advertising works and know the people on the screen are paid to be there and have probably never even tried the product. They may find it hard to believe people buy these products.

Zantex3 should be marketed as legal speed instead of a diet pill. Advertisers promoting it as a health supplement need to stop and realize a lot of customers buy it to lose weight, but are not are aware of the potential side effects of its ingredients. Then they are hit with a big surprise that can be scary. Next time you see a diet commercial be aware of the hidden dangers of products with medical-sounding names like "Zantex3". Consider that a better name might be CRACKlets or SPEEDY'S, and then think hard about the real price for questionable promises.

NW
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