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Today's word on journalism

Wednesday, December 7, 2005

Would you pay extra for newspapers without holiday ads?

"I would, any time of the year. . . . That's not what I'm paying for; it's just as gratuitous as the ads they now run in movie-houses or telemarketers using your fun to spin their tales. No wonder newspaper readership is down: Before you can read it, you have to weed it."

--Jim Snyder, veteran network newsman, 2005

Recent disasters prompt Red Cross reminder about Cache Valley preparedness

By Reba Stringham

November 7, 2005 | On August 29 the question of who was to blame for the lack of immediate response to the hurricane disasters was on the minds of millions of Americans. Two weeks later President Bush took some of the blame for the slow responses to the devastation, proving to states they can't rely on the government when disasters strike, but must rely on their own resources.

Bill Walsh from the Seattle Times reported that officials from Louisiana, Mississippi and Alabama for years have been warning about how vulnerable their states are to storms and now questions are being asked about their lack of preparation. Each state is encouraged to have a disaster plan laid out for each community within their state. These plans help citizens know what to do in case of a disaster. According to Andrew Lakeoff, the failed response to Hurricane Katrina created a nation-wide awareness to implement disaster plans within each state. He said there will be scrutiny of the relationship between Federal, local and state responsibility for dealing with various aspects disaster preparedness.

Many disasters strike without warning. Cache County experiences disasters each year. They range from floods to fires. The last major earthquake that occurred in Cache County was the 1962 earthquake. The earthquake was a 5.7 magnitude on the rector scale causing damage to homes and church and office buildings.

King encourages people in the Cache County community to prepare today for disasters. She said preparing for disasters should be the first on everyone's list of priorities.

"Our community is in a valley where we could be isolated for hours or days before anyone would come and rescue us," said Roxana King, executive director of the Cache County American Red Cross. That organization aims to ensure county-wide disaster planning, preparedness, community disaster education, mitigation and response that will provide the Cache County community with quality services in a uniform, consistent and responsive manner.

Rebeca Johnson, an office manager at the local Red Cross said when these potential disasters do strike, "it would be easy for our community to blame someone for not responding as quickly as they could have, but what if, beforehand, everyone owned a 72-hour kit, had an evacuation and emergency communication plan and were all trained in First Aid and CPR? For the American Red Cross, that would be a dream come true."

The Cache County American Red Cross serves a community of more than 100,000 residents. "It is our goal to prepare these people before disasters strike," said King. "We encourage all to attend the disaster classes we offer here at the American Red Cross."

The Cache County chapter offers courses and presentations for disaster training, CPR and First Aid. The office is equipped with first aid and 72-hour kits, disaster preparation pamphlets and booklets available for anyone to purchase. "These classes and items we offer are for our community. They are to assist and educate people here in Cache County for disasters," King said.

According to the presentation outline, Together We Prepare, the Red Cross encourages at least one member in each family to be trained in CPR and First Aid. It is also recommended that each home has a 72-hour kit for each individual family member.

"If people in our community would just take advantage of these items, have them in an accessible location where they could get to them in case of a fire, flood, or an earthquake, that would save a lot of time and effort to ensure that people in our community are safe and have the necessary resources they need for disasters," said Mark Fishburn, emergency response manager for Cache County American Red Cross .

"Our community can learn a great deal from the hurricane disasters," said Fishburn. "We, as individuals, are responsible for what happens to us, not the government."

For more information, call 752-1125 or send an e-mail to cache_redcross@yahoo.com.

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