Paradise
chips in for county fire prevention campaign
By Jen Beasley
November 4, 2005 | PARADISE -- The Town Council approved
the use of funds raised at a breakfast hosted by the
Paradise Volunteer Fire Department to be used toward
a county-wide ad campaign that will be launched in movie
theaters and on the radio to promote fire prevention
and safety.
"We kind of felt maybe we would turn over our Memorial
Day money that we made at the breakfast and earmark
it for fire prevention," said Fire Chief Troy Fredrickson,
explaining to the council what the $1,000 cheque made
out to Logan City was for.
Fredrickson said all the fire departments in Cache
Valley are chipping in to the effort, which will run
ads before movies and on the radio for three months
in the summer and three months in the winter. He said
those are the busiest times for theaters, and about
380,000 people are expected to see the ads during that
time, although some of that figure represents repeat
customers.
"It's a pretty good avenue to get in touch with a
wide range of the audience, stemming from little kids
to the elderly," Fredrickson said. "I heard this and
I thought that it was a pretty good idea."
The Paradise fire department isn't contributing as
much as some of the larger departments in the area,
Fredrickson said, but wanted to contribute what they
could.
"That's what we felt we could probably do, and make
do," Fredrickson said. "And we feel it's good public
relations."
"It just seems like kind of a lot of money," said
Mayor Lee Atwood, who jokingly balked at giving any
money to Logan City.
"You can't get in the library, but you can give them
$1,000?" Atwood said. "It just kind of rubs you the
wrong way."
Fredrickson said he felt it was the best way for the
fire department to use money to spread awareness. "Some
departments spent $5,000-$6,000 on coloring books and
hats for the kids, and half of them hit the garbage
on the way home," he said. "I just think this is a good
way to get information out to a lot of people."
"I think it's a fantastic idea," said Councilman Gerry
Winn.
Frederickson said the details of the ad campaign are
still in the works, and will begin development soon
by some of the full-time fire chiefs in Cache County.
In other business, the council:
--discussed the possibility of getting a right-of-way
through the cemetery to access some land.
--discussed the need to preserve right of way in front
of the home of Tom Jewkes, who wants to build a fence
on the right of way. They agreed that it was best to
invite Jewkes to voice his concerns at a future council
meeting in order to have things on the record, instead
of going to his house to speak with him about it.
--made a list of candidates to nominate to be on the
Planning and Zoning Commission. Candidates selected
for nomination were Bob Ensign, Jo Baldwin, Karen Rinderknecht
and Nancy Launtzen.
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