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What doth a reporter make?
By
Leon D'Souza
On a heavy news day, Jeremiah Stettler’s phone rings off the hook.
But The Herald Journal’s city hall reporter does not grumble.
He enjoys the attention.
Stettler answers each call differently, sometimes lounging on his swivel
chair, and other times hunching forward, elbows on desk, the phone pressed
close to his ear. His voice is business-like, suave, with each word
enunciated clearly. His tone rarely betrays a caller’s disposition.
Posture is the only giveaway. If he’s leaning in, he’s probably
dealing with an irate caller who has phoned in to rant.
Then there is his laugh, a cross between a raspy chipmunk and a child
at recess. It is infectious and seems almost made for the airwaves.
It was.
Stettler’s early ambitions lay in broadcast journalism.
ON THE AIR
"I envisioned myself as the next Dan Rather or Peter Jennings,
but shorter," Stettler said.
Newspaper reporting hadn’t crossed his mind. Though he enjoyed
creative writing, and even penned a crude science-fiction novel in his
late teens.
Fresh out of high school, Stettler followed his broadcasting ambition
into a small radio station in Price, Utah, where he got his start with
a morning gospel program and an afternoon sports show.
"I interviewed Episcopalians, Jehovah’s Witnesses, you
name it," he said.
It wasn’t the easiest job, or the most enjoyable, but it was
a beginning. And it gave him an opportunity to discover what he didn’t
like about being on the air: There was never any real action.
"I didn’t feel like a news-gatherer at the radio station.
I was simply a voice, regurgitating the news that had already appeared
in the newspaper," he said. "I discovered that newspapers
allowed for in-depth reporting on issues that may have gone unnoticed
otherwise."
So while he butted heads with ministers and reverends, Stettler looked
everywhere for what he believed was more his calling. He wanted a newspaper
job.
By then, he was halfway through a degree at the College of Eastern
Utah.
"I decided to take a newspaper writing class, thinking it would
be an easy elective for someone who enjoyed writing," Stettler
recalled.
He was surprised when the instructor recommended buying a tape recorder
toconduct interviews.
"‘Interviews?’ ‘Do you really have to do interviews
to write a news story?’" he asked rhetorically, mimicking
a confused frown.
EARLY DAYS IN THE NEWSROOM
A year after he was introduced to the vagaries of reporting, Stettler
landed a job at The Sun Advocate, a community newspaper.
"There were two people on the news staff," he recalled.
This had some advantages. Stettler wasn’t hired on as a lowly
reporter, but filled the more exalted position of sports editor.
"The other guy was the news editor, and we were responsible for
everything," he said.
Everything is right. The small community paper did not subscribe to
The Associated Press wire, which meant Stettler and the other handy
reporter on staff were wholly responsible for digging up enough news
to fill the paper’s pages.
"It was one of those papers where you carried around a police
scanner all the time, because you were also the cops reporter, the editorial
writer and the copy editor," he said.
The Sun Advocate was a far cry from the fairly mundane world of small-time
radio, but at times it was too much for too little. Ultimately, it came
time to move on.
Armed with an associate degree, Stettler moved north to Logan, where
he planned on attending Utah State University, and, with a bit of luck,
continuing his nascent journalism career. He met with Charles "Charlie"
McCollum, The Herald Journal’s managing editor, and ended the
promising rendezvous with one request.
"I told Charlie I didn’t want to have anything to do with
sports," he said. "Imagine how I felt when Shawn Harrison,
the sports editor, called and offered me a job.
A GIFT OF CHANCE
Stettler joined The Herald Journal as a sports reporter, much to his
dismay.
"They made me do statistics. I was horrible," he said. "In
fact, [the radio commentator] Al Lewis called me once and said, ‘Are
we watching the same game, because your stats are terrible.’And
they were."
Those were difficult days.
Determined to step away from the world of sports, Stettler snapped
up every opportunity to cover stories on the news side.
"I finally made it as the paper’s agriculture reporter,"
he said.
Then the unexpected happened. A city desk writer resigned her job to
attend law school in Salt Lake City. Her slot had to be filled, and
the paper shuffled staff around, leaving the city hall reporter position
vacant.
"I applied," Stettler recalled. "Charlie interviewed
me extensively. He wasn’t comfortable. He even told me several
times that he wouldn’t give me the job."
However, for some reason, McCollum decided to let him have a go at
the beat, and Stettler landed the post.
"It was intimidating," he recalled. "For one thing,
I always thought the city beat was a job experienced reporters aspired
to. Also, in my public affairs reporting class at the university, we
were covering smaller communities, and I was led to believe that Logan
city was out of my league."
Stettler got off to a rough start.
THE ROAD TO A1
"My first several stories ended up on page 6," he said. "What
I was doing was covering every agenda item discussed in the meetings,
because that was the writing style at The Sun Advocate."
His tendency to summarize meetings made him an editor’s nightmare.
Stettler’s stories were always marked up in red. For him, the
long journey to A1 began with an understanding of how to craft a good
lede.
"I slowly figured out how to draw people into a story. I understood
that a meeting was about covering issues. I learned how to incorporate
narration, setting and character into the news. My writing began to
evolve," he explained.
He still struggles with that evolution today, returning from a meeting,
every now and then, with lengthy records he labors over to mold into
a story.
Although, overall, things have changed for the better. According to
his editors, Stettler has remade himself. In a space of five years,
the soft-spoken, 5-foot-something underdog from Price has emerged as
the newsroom’s top dog.
LEARNING THE ROPES
The progression wasn’t easy.
When Stettler took over the city beat, he didn’t know where to
begin. Writing is an important part of a reporter’s job, but it
is still only half the mission. News gathering is equally essential,
but it takes experience, and Stettler hadn’t spent a lot of time
in the field
."I think at first you’re going through this frantic learning
process, walking the halls, talking to secretaries and department heads,"
he explained. "I rummaged through any papers I found at city hall.
They have printed schedules on conference rooms, and those tell you
a lot."
The trick is finding the right sources, something he soon became proficient
at.
"I’d talk to underlings, like the budget analyst. She’d
say, ‘The power department is going down the tubes.’ That’s
a story," Stettler said. "I like to emphasize [talking to]
department heads rather than elected officials."
Nonetheless, that presents some problems, too.
"The biggest challenge is reaching a balance on how you treat
a department head. Do you treat him as a friendly colleague or a source?
For instance, I was very close to power officials until I had to investigate
pornography charges in that department," he explained.
Stettler’s mantra: "Journalists should definitely not become
too attached to sources. Building a positive relationship is different
from engaging on a personal level. Always make sure you tell them why
you’re there."
The past five years have taught him a great deal about journalism’s
quest for truth.
"Truth is subjective," Stettler said. "Understand that
anyone who talks to you
has an agenda. The key is finding out what that agenda is."
So is the quest for a great underlying truth an exercise in futility?
"I think there are certain truths that exist in any story,"
he explained. "In a political setting, truth is an evolutionary
process that comes across through debate. For example, the wetlands
may cost $8 million, but that is
because of certain criteria demanded by certain political elements."
JEREMIAH THE BELOVED
Stettler’s insights and experiences have earned him the respect
– even the envy – of his colleagues.
Cops and Courts reporter Jason Bergreen is one of his biggest fans.
"I’ve always liked his ability to report on the harder subjects,"
Bergreen said. "He asks tough questions in a way that people don’t
feel threatened by them."
There were a few stories on Stettler’s beat that Bergreen is
especially glad he didn’t have to tackle himself.
"There was this one story about the city hiring someone to help
them with recycling. The new hire was going to be paid about $70,000.
Thing is, he was the mayor’s friend," Bergreen explained.
"I thought this was a sticky subject since it raised the issue
of cronyism. But Jeremiah was really good about confronting the mayor
with the issue and urging him to get it out of the way quickly by talking
about it."
His gentle manner extends beyond scavenging for news. Features Editor
Cindy Yurth recalled an incident at the office that influenced her impression
of Stettler.
"One of our employees had a handicapped son who would follow her
to work everyday, and he really latched on to Jeremiah," she said.
"From that point on, Jeremiah had to explain everything he was
doing, and as a result, couldn’t get out and work on his beat
as much. Still, he was really sweet about it all."
That amiability will be sorely missed as Stettler moves on to the bigger
and better. He’s been offered a job at The Saginaw (Mich.) News,
and he’s bidding Logan adieu next week.
For many at The Herald Journal, his departure will be bittersweet.
While the paper will miss his zealous reporting, Stettler’s colleagues
acknowledge that his career is progressing well. They only wish they
had more time to "kick around" outside the newsroom.
"I would have loved to take him out for a beer and an R-rated
movie [even if he is Mormon]," Bergreen said. "He’s
an outstanding kid."
TJ
TJ
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