HNC Home Page
News Business Arts & Life Sports Opinion Calendar Archive About Us
YOU'RE FIVE HOURS FROM PARADISE: Click the Arts & Life index for a link to a photo story on how to plan your Yellowstone getaway. / Photo by Shauna Leavitt
today's word on

Friday, September 9, 2005

Scene: Calvin and Hobbes are reading the newspaper.

Calvin: "I like following the news! News organizations know I won't sit still for any serious discussion of complex and boring issues. They give me what I want: Antics. Emotional confrontation. Sound bites. Scandal. Sob stories and popularity polls all packaged as a soap opera and horse race! It's very entertaining."

Hobbes: "Then commentators wonder why the public is cynical about politics."

Calvin: "You can tell this is an in-depth story because it's got an article next to a chart."

--Calvin & Hobbes by cartoonist Bill Watterson, 2005


USU interns publicize U.S. 89 construction

CAN YOU SEE ME NOW?: USU interns staff the information booth for US 89 construction at Summerfest. / Photo by Kristin Bishop

July 17, 2005 | Wearing fluorescent orange construction vests and hard hats, the Utah State intern team was easy to spot at Cache Valley's annual Summerfest in June. A group of students at USU has been busy this summer working in conjunction with the Utah Department of Transportation to inform Cache and Garden City residents of the reconstruction of U.S. 89.

The interns were at Cache Valley's annual Summerfest to distribute balloons, fliers and an informational hot-line number to educate the public on the details and benefits of the project.

Through the creative construction of colorful balloons the intern team has involved children in the effort to inform the adults. Passing out numerous balloons to excited children helped create curiosity about the project while broadcasting the printed hot-line number. The team has also constructed a clear, imprinted sticker specialized for a car window that offers the convenience of having the number available while on the road.

The team is working with the majority of businesses along 400 North in Logan, hoping to target individuals that may stop and shop before heading through the canyon. The car sticker and an informational flier have been distributed to many of these businesses and can be picked up at the customer service desk of both Smith's and Albertson's. They are also located at the checkout desk of all three gas stations: 7-Eleven, Chevron, and Phillips 66. The team has also constructed an information-gathering survey to more accurately c

alculate and assess local residents concerns with the construction. Surveys may be picked up at any of the three gas stations, filled-out, and delivered back to the station attendant. The intern team plans to calculate the results and publish them toward the end of August.

The four interns -- Kristin Bishop, Jon Menosek, Blake Berret and Brandon Taylor -- are all public relations majors that have been working together since the first of June for one common goal: to produce a positive public perception of UDOT throughout the construction project.

The interns have been focusing on the no construction on weekends and holidays policy that UDOT has set in place. UDOT has agreed to postpone any blasting operations on weekends or holidays and insists that both lanes of travel in each direction will remain open on weekends and holidays. UDOT, along with the intern team, recognizes the amount of travel that occurs on U.S. 89 throughout the summer months and wants to provide local residents with a hassle-free summer and traveling experience.

In this fast paced world the majority of people dislike being delayed and often become enraged. They forget to focus on the benefits or the positive outcomes the project will provide. The intern team is determined to be present at all of the local activities from Logan to Garden City in order to create knowledge of the benefits this project will bring to the local residents.

Some of the benefits include: flattening of several sharp curves to meet current safety standards, construction of uphill and downhill passing lanes, improved drainage, signing, and paint markings, construction of three new bridges, improved intersections and access, and construction of a Bear Lake Overlook and Rest Area, and widening of US-89 from the Bear Lake Summit to Garden City. All of the improvements are designed to provide a safer traveling experience for commuters, residents, and vacationers that use U.S. 89.


Copyright 1997-2005 Utah State University Department of Journalism & Communication, Logan UT 84322, (435) 797-1000
Best viewed 800 x 600.