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Today's word on
journalism

Thursday, February 10, 2005

 

Those were the days:

"The way I had it is all gone now. The bars are
gone, the drinkers, gone. There remain the smartest, healthiest newspeople in the history of the business. And they are so boring that they kill the business right in front of you."

--Jimmy Breslin, newspaper columnist, 1996 (Thanks to alert WORDster Jim Doyle)

 

Lynn's Audio Video gets home theater

By Tamber Weston

Things look different at Lynn's Audio Video in Logan. Since May, owner Bret Hancey and employees have been busy remodeling the place.

"After 17 years it [the look] became stale," said Hancey. "We wanted a high-tech look."

Hancey explained that when the store moved from its 527 South Main address to its current 1655 N. Main location in 1987 the demand for big screen televisions was low and customers took more interest in speakers and sound systems.

Consequently the big screen TVs were put into a small room and the audio equipment in a larger room. Times have changed.

"Now big screens are much more popular," said Hancey. For this reason the rooms were swapped. What used to be the audio room is now the big screen room and vice versa. Along with this change the store move its service desk, re-framed several doors and repainted several rooms. But the changes don't stop there.

The store is converting an entire room into a home theater, complete with the latest in home entertainment.

When customers are considering building such a room in their homes they will first want to explore and experience all their options. In Lynn's Audio Video's newest addition they will be able to do just that.

As they enter the theater room the plush carpet, dark colored walls, and cherry crown moldings may make them feel as if they walked out of the store and into someone's living room. When seated in the $999 black-leather theater seats they will notice discreet cup holders in the arms.

As the lights dim, twinkling lights from above will cause customers to look up to a ceiling of fiber-optic lights designed to look like a starry-night sky and with a careful study they may spot the big dipper.

Next, a 10-feet-wide projector screen will lower from the ceiling on the opposite end of the room and a hidden projector in the ceiling behind them will project a movie like Finding Nemo.

As the most dramatic scene approaches they will feel as if they are in the movie because they can feel the ground shaking. Eventually they will realize that it's not the ground that is shaking but their chairs that are designed to shake with the intensity of the movie.

Throughout the event an employee will point out, not one, not two, but three surround-sound stereo systems installed in the ceiling, walls and bookshelves of the room.

With the push of a button customers will experience the differences between a 5-1, 6-1, and 7-1 surround-sound system. They will also see the difference between a projector in the ceiling and one between their seats, as well as the difference between a motorized drop screen and a screen that is fixed to the wall.

"We want the room to be an experience for people," said Hancey. "When they walk out we want them [to be] grinning [from] ear to ear; and they will be."

Even before the equipment is in the room Hancey will have spent more than $12,000 on the project.

Hancey explains that the cosmetics of the room are for the women.

"With the living room environment they can see what it looks like in a home," said Hancey. "We want to show people what can be done, that you don't have to see all the speakers and equipment."

Furthermore Hancey said once someone has a home theater room it becomes "the most used rooms in the house." He said "it's functional and still looks nice, so the whole family can enjoy it."

Hancey said he envisioned doing something like this ever since he bought the store from his father, Lynn Hancey, two years ago. He said he just "didn't have the money."

This year he felt like it was time and four months ago he gutted the stores old theater room to make room for the new one. Then about two months ago he hired D.L. Weston Construction Inc. to finish what he had started.

Hancey said he expects the building to be done before the end of the month and hopes all the equipment installation will be completed shortly after.

When the remodeling began, salesman Casey Hibbard said that business at Lynn's slowed down.

"Customers would come in and ask, 'Are you guys going out of business,'" said Hibbard. "But lately we've been getting good comments."

And soon everyone at Lynn's hopes to be getting good comments about the home theater room.

"We're trying to 'wow' them," said Hancey. "When they leave we want them to have something to talk about."

But he hopes their not just talking about the store's new theater room but also about the store's service. Many years ago the store began as a small repair shop.

"There were only black and white TVs then," said Hancey.

Today, Hancey said his store specializes in services.

"Most electronic stores don't service their own products . . . we do."

Hancey assures that when his store puts in a home theater system, customers can rest assure it will be installed properly with the best acoustics.

MS
MS

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