Lewiston's Smoky Ridge Jerky
company dreams of national presence
By Sarah Ali
December 5, 2005 | LEWISTON -- New
owners of Smoky Ridge Jerky have big plans for the small
town jerky shop. Calvin Sharp and Tom North, who recently
bought the shop from previous owner Blake Wardell, have
been open for about a month and are already brainstorming
on ways to expand their business.
"We have the quality to compete nationally, but we
just have to jump through all the hoops to be able to
get to that point," North said.
The two owners are awaiting USDA certification before
they can move on with their plans to increase production
and work on growth.
"They basically want us to make everything idiot-proof,"
North said, in reference to the government inspectors.
A few of the bottlenecks in the jerky process North
says lie in the current equipment. The vacuum sealer
that they use to package the jerky can only handle a
few bags at a time. They are currently working on a
deal with another local business, Theurer's Custom Meat,
to buy their large vacuum.
Another piece of equipment they hope to attain is
another large smoker to replace the two small ones they
have that are not as efficient.
"The USDA wants everything automated, the humidity
levels, the smoke distribution, things like that --
this would be good because we could regulate better
how the product came out," North said.
Since its reopening Smoky Ridge has only been working
on custom orders of wild game brought in by hunters.
The customers have the choice of seven flavors for their
jerky: Teriyaki, BBQ, Peppered, Hot Italian, Cajun,
Sweet N'Hot, and Inferno. Sharp and North bought the
copyright to the recipes that were used before and are
now in the process of quantifying the ingredients.
"Right now we're just eyeballing everything when we
season the meat," North said. What North has envisioned
for Smoky Ridge is similar to what the fast food industry
has accomplished: uniformity.
"We want the jerky to be the same, just like the Big
Mac. You can go to any McDonalds in the world and you
already know how much it's going to cost you and you
know exactly what to expect it to taste like... I want
customers to be able to pick up a Smoky Ridge piece
of jerky anywhere at anytime and have it always be the
best jerky they ever had," North said.
The shop's 12 employees are the same ones who worked
under Wardell. "Calvin and I knew nothing about what
we were getting into, that's what it was good that we
kept the same staff because they already knew how things
ran," North said.
According to North, he and Sharp have had inventory
and manufacturing experience, the two were able to work
with the employees and make production more efficient.
"We are a little more pricey then your average jerky,
but we put the time and effort into the work for a better
product; real jerky connoisseurs will find us and pay
our price willingly."
Sharp, a local of Lewiston, and North, from nearby
Preston, Idaho, have known each other for many years.
"I used to be Calvin's home teacher when he was a little
boy," said North.
Smoky Ridge Jerky is distributed in various locations
around the valley: Lee's Market place, Theurer's Market,
Macey's, certain gas stations and various Cache Valley
High Schools. The individual sticks which are priced
at $1.45 each, are ideal gifts or stocking stuffers
for those outdoorsy people on your list. For a gift
basket with a variety of local products North said that
Gossner's makes gift packs with a combination of their
cheeses and Smoky Ridge Jerky.
NW
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