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USU grad designs new look for '49ers
August 31, 2005 | LOGAN — Alex Smith and Steve
Young aren't Utah's only connection to the San Francisco
49ers. The 49ers unveiled a new wordmark in the end
zones of Monster Park Aug. 13 and Utah State University
graduate Ben Barnes is the graphic designer behind the
new look.
"It is so cool to see my design on the 49ers field
and pictures of it in chat rooms with sports fans talking
about it, " said Barnes.
When Barnes graduated in the spring of 2004 he sent
resumes and his portfolios to all of the major sports
design companies, and RARE Design responded. From there,
he was given the test project of working on the 2005
Major League Soccer Cup logo and his design was chosen
by MLS.
Barnes was then given the assignment to work on the
49ers project as a freelancer for RARE Design, winner
of the San Francisco bid.
"The team wanted to update the old West look of
the 49ers element of its identity," said Rodney
Richardson, president of RARE Design." They wanted
the look to match the modern feel of the SF logo without
straying too far from tradition and I thought Ben was
the perfect designer to help us meet that challenge."
Barnes has designed sports logos for Rickabaugh Graphics,
Florida Atlantic University, and is working on a project
for University of Southern Mississippi. His work can
be seen at www.benbarnesdesign.com.
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